The Get strategy🤩
In the "Get" stage, we focus on helping our clients acquire new customers and generate awareness for their products or services. We achieve this through tactics such as advertising, content marketing, search engine optimization, and social media marketing.
Our team tracks KPIs such as website traffic, click-through rates, and lead generation to ensure that we are delivering tangible results for our clients.
Branding🍹& Brand Development
G2K Marketing agency can help you create a unique brand identity that sets your business apart from the competition.
Overall, the branding and brand development services offered by G2K Marketing Agency are designed to help you build a strong and differentiated brand that connects with your audience, drives business growth, and creates long-term value.
Brand strategy
Developing a clear and compelling brand strategy is critical for building a strong and differentiated brand. G2K Marketing Agency can help you define your brand values, positioning, and messaging, as well as identify key audiences and develop strategies to reach and engage them.
Brand identity development
Your brand identity is the visual representation of your brand, including your logo, color palette, typography, and other design elements. G2K Marketing Agency can help you create a cohesive and memorable brand identity that reflects your brand values and resonates with your target audience.
Brand messaging
Your brand messaging is the verbal expression of your brand, including your tagline, brand voice, and key messages. G2K Marketing Agency can help you develop a compelling and consistent brand messaging that captures the essence of your brand and connects with your audience.
Brand guidelines
Brand guidelines are a set of rules and standards that govern how your brand is presented across all touchpoints. G2K Marketing Agency can help you develop a comprehensive set of brand guidelines that ensure consistency and integrity across all your brand assets.
Brand awareness
Building brand awareness is critical for driving business growth and establishing your brand as a leader in your industry. G2K Marketing Agency can help you develop and execute brand awareness campaigns that reach and engage your target audience through various channels and tactics.
Website & App📱Development
By developing a clear strategy, designing an intuitive user experience, and building a reliable and scalable platform, G2K Marketing Agency can help you achieve your business objectives and grow your online presence.
Overall, the Website and App development services offered by G2K Marketing Agency are designed to help you create an engaging and effective online presence that reflects your brand and meets the needs of your target audience.
Strategy and planning
Developing a clear and effective website or app strategy is critical for achieving your business objectives. G2K Marketing Agency can help you define your target audience, identify key features and functionalities, and determine the best approach for creating an engaging and effective user experience.
User experience and design
The design and user experience of your website or app are critical for capturing your audience's attention and keeping them engaged. G2K Marketing Agency can help you design an intuitive and user-friendly interface that reflects your brand and meets the needs of your audience.
Development and programming
G2K Marketing Agency can help you build and develop your website or app, using the latest technologies and programming languages. This includes front-end and back-end development, as well as testing and quality assurance to ensure that your site or app is reliable, secure, and scalable.
Content creation and management
Content is a key component of any website or app, and G2K Marketing Agency can help you develop and manage content that is engaging, informative, and optimized for search engines. This includes copywriting, visual design, and content management, as well as ensuring that your site or app is accessible and compliant with relevant regulations.
E-commerce and payment integration
If your website or app includes e-commerce functionality, G2K Marketing Agency can help you integrate payment processing and other key features to ensure a smooth and secure user experience.
Mobile app development
Mobile apps are an increasingly important part of many businesses' digital strategies, and G2K Marketing Agency can help you develop and launch an app that meets the needs of your target audience. This includes design and development, as well as testing and quality assurance to ensure that your app is reliable, secure, and engaging.
Targetted Advertising 🦸♂️
G2K marketing agency can help you create and execute targeted advertising campaigns that reach your ideal customers.
Overall, the advertising services offered by G2K Marketing Agency are designed to help you reach and engage your target audience across a range of channels and tactics, and achieve your business objectives.
Advertising strategy
Developing a clear and effective advertising strategy is critical for achieving your business objectives. G2K Marketing Agency can help you define your target audience, identify key messaging, and determine the best channels and tactics for reaching and engaging your audience.
Media planning and buying
G2K Marketing Agency can help you plan and execute media campaigns across various channels, including TV, radio, print, digital, and out-of-home. This includes identifying the best media outlets, negotiating rates, and managing the entire media buying process.
Creative development
The creative elements of your advertising campaign are critical for capturing your audience's attention and communicating your message effectively. G2K Marketing Agency can help you develop compelling and memorable ad creative, including copywriting, graphic design, and video production.
Campaign management
G2K Marketing Agency can help you manage every aspect of your advertising campaign, including budgeting, tracking, and reporting. This includes monitoring campaign performance, optimizing campaigns for maximum ROI, and providing regular reporting and insights.
Digital advertising
Digital advertising is a key component of modern advertising campaigns, and G2K Marketing Agency has deep expertise in this area. This includes developing and executing digital advertising campaigns across a range of channels, such as search, display, social media, and video advertising.
Programmatic advertising
Programmatic advertising uses data and technology to automate the ad buying process and deliver targeted, personalized ads to your audience. G2K Marketing Agency can help you develop and execute programmatic advertising campaigns that reach the right people at the right time.
Search Engine Optimization 🎁(SEO)
By identifying relevant keywords and optimizing your website and content, building high-quality links, and tracking your results, G2K Marketing Agency can help you achieve your SEO goals and grow your online presence.
Overall, the SEO services offered by G2K Marketing Agency are designed to help you improve your search engine rankings, drive more traffic to your website, and generate leads and conversions.
Keyword research
Keyword research is the foundation of any effective SEO strategy. G2K Marketing Agency can help you identify the keywords and phrases that your target audience is using to search for your products or services, and use this information to optimize your website and content.
On-page optimization
On-page optimization refers to the various elements on your website that can be optimized to improve your search engine rankings. This includes optimizing page titles and meta descriptions, using header tags and alt text for images, optimizing page speed, and ensuring that your website is mobile-friendly.
Content creation and optimization
High-quality, relevant content is a key element of any effective SEO strategy. G2K Marketing Agency can help you create and optimize content that is engaging, informative, and optimized for search engines. This includes using relevant keywords and phrases, incorporating internal and external links, and ensuring that your content is well-structured and easy to read.
Link building
Link building is the process of acquiring links from other websites to your own. G2K Marketing Agency can help you identify relevant and authoritative websites to target for link building, and use various tactics such as guest blogging, broken link building, and directory submissions to acquire links that can improve your search engine rankings.
Local SEO
If your business has a physical location, G2K Marketing Agency can help you optimize your website and content for local search. This includes optimizing your Google My Business profile, using local keywords and phrases, and building citations on relevant directories and review sites.
Analytics and reporting
G2K Marketing Agency can help you track and analyze your website traffic and search engine rankings, and provide regular reports and insights to help you measure the effectiveness of your SEO strategy and make informed decisions.
Social Media Marketing
📑
By developing a comprehensive social media strategy, creating engaging content, managing your community, and leveraging paid and influencer marketing, G2K Marketing Agency can help you achieve your social media goals and grow your online presence.
Overall, the Social Media Marketing services offered by G2K Marketing Agency are designed to help you increase brand awareness, engage with your target audience, and drive more traffic and sales through social media.
Social media strategy
G2K Marketing Agency can help you develop a comprehensive social media strategy that aligns with your overall marketing goals and target audience. This may include identifying the most effective social media platforms for your business, creating a content calendar, and defining your key performance indicators (KPIs).
Content creation and optimization
G2K Marketing Agency can help you create and optimize content that is tailored to your social media platforms and target audience. This may include creating engaging graphics and videos, writing social media posts and captions, and using relevant hashtags and keywords.
Community management
Community management refers to the process of engaging with your social media followers and building relationships with them. G2K Marketing Agency can help you manage your social media channels, respond to comments and messages, and monitor your brand reputation.
Paid social media advertising
Paid social media advertising allows you to target your audience more effectively and reach a larger number of potential customers. G2K Marketing Agency can help you create and manage social media ad campaigns, including targeting, ad creative, and budget optimization.
Influencer marketing
Influencer marketing involves partnering with social media influencers to promote your products or services to their followers. G2K Marketing Agency can help you identify relevant influencers for your brand, develop an influencer marketing strategy, and manage influencer relationships.
Analytics and reporting
G2K Marketing Agency can help you track and analyze your social media performance, and provide regular reports and insights to help you measure the effectiveness of your social media strategy and make informed decisions.
Lead 🛒Generation
By creating compelling lead magnets, optimized landing pages, targeted lead nurturing campaigns, and leveraging marketing automation and data analysis, G2K Marketing Agency can help you generate more leads, increase your sales, and grow your business.
Overall, the Lead Generation services offered by G2K Marketing Agency are designed to help you attract and capture the attention of your target audience, and nurture them through the sales funnel to become loyal customers.
Lead magnets
G2K Marketing Agency can help you create compelling lead magnets such as e-books, whitepapers, and webinars that are designed to attract and capture the attention of your target audience.
Landing pages
Landing pages are designed to capture leads by offering visitors something of value in exchange for their contact information. G2K Marketing Agency can help you create optimized landing pages that are specifically designed to generate leads.
Lead nurturing campaigns
Lead nurturing campaigns involve creating targeted and personalized email campaigns that provide relevant and useful content to your leads over time. G2K Marketing Agency can help you create effective lead nurturing campaigns that move your leads through the sales funnel.
Marketing automation
Marketing automation involves using software tools to automate repetitive marketing tasks such as email campaigns, social media posting, and lead scoring. G2K Marketing Agency can help you set up and optimize marketing automation tools to streamline your lead generation efforts.
Data analysis and reporting
G2K Marketing Agency can help you track and analyze your lead generation performance, and provide regular reports and insights to help you measure the effectiveness of your lead generation strategy and make informed decisions.
The KPIs we deliver 📈
By tracking these KPIs, you will get a more comprehensive picture of the effectiveness of your marketing efforts in the "Get" stage, and use this information to optimize and improve your campaigns.
Brand
equity
This refers to the perceived value of your brand in the eyes of consumers. You can track brand equity by conducting surveys and analyzing data related to consumer perceptions of your brand's quality, reputation, and overall value.
Share of voice (SOV)
SOV is the percentage of brand mentions compared to total brand mentions within your industry. Tracking SOV can help you determine the level of brand awareness your company has in comparison to your competitors.
Website
traffic
The number of people visiting your website is a good indicator of the level of brand awareness your business has among your target audience.
Net Promoter Score (NPS)
NPS measures the likelihood of customers to recommend your brand to others. By tracking NPS, you can gauge customer loyalty and advocacy for your brand.
Impressions
Impressions refer to the number of times your content, ads, or other marketing materials are seen by potential customers. Tracking impressions can help you understand how many people are being exposed to your brand.
Brand mentions
The number of times your brand is mentioned on social media, forums, blogs, and other online channels can help you measure the level of awareness and interest in your brand.
Click-through rates (CTR)
The percentage of people who click on a link in your emails or social media posts can help you measure the effectiveness of your messaging and offers in driving engagement.
Social media reach
The number of people who see your social media posts, either organically or through paid advertising, can help you measure the reach and potential impact of your social media marketing efforts.
Conversion rate
The percentage of website visitors who take a desired action, such as filling out a form, signing up for a newsletter, or making a purchase, can help you measure the effectiveness of your website and marketing campaigns.
Social media engagement
The number of likes, shares, comments, and followers on your social media channels can help you measure the reach and engagement of your social media campaigns, which can be a key driver of new customer acquisition.
Cost per acquisition (CPA)
This metric measures how much it costs to acquire a new customer. By tracking your CPA, you can identify which marketing channels and campaigns are most cost-effective for acquiring new customers.
Return on ad spend (ROAS)
This metric measures the revenue generated by your advertising efforts compared to the cost of those ads. By tracking ROAS, you can identify which advertising campaigns are most effective at driving new customer acquisition.
