The Keep strategy🧁
In the "Keep" stage, we help our clients retain customers and build long-term loyalty. We achieve this through tactics such as customer support, loyalty programs, product or service improvements, and community building. We track KPIs such as customer retention rates, repeat purchase rates, and net promoter scores to ensure that our clients are maintaining strong relationships with their customers.
Loyalty Programs
G2K Marketing agency can help you create a unique Loyalty program for your company to reward customers for their repeat business and encourage them to continue buying from the brand.
Overall, loyalty program services are focused on building long-term relationships with customers, increasing customer retention, and driving revenue growth.
Loyalty Program Design and Development
This involves the creation of a customized loyalty program for a business based on their specific goals, customer demographics, and budget.
Customer Segmentation
Identifying the most valuable customers and targeting them with personalized rewards and benefits to encourage loyalty.
Rewards and Incentives
Developing a rewards and incentives program that motivates customers to continue to engage with the business and make repeat purchases. This can include point systems, tiered rewards, exclusive discounts, and other perks.
Data Analysis and Reporting
Tracking and analyzing customer behavior and preferences to optimize the loyalty program's effectiveness and make data-driven decisions.
Program Promotion
Developing a communication plan to promote the loyalty program to existing customers and encourage sign-ups.
Program Management
Regularly monitoring and adjusting the loyalty program to ensure its effectiveness and drive customer engagement.
Customer Service and Support
Providing excellent customer service and support to ensure a positive experience for loyalty program members.
Product or Service Improvements
Product or Service Improvements services of G2K Marketing Agency focus on identifying ways to enhance the value of a company's existing products or services to better meet the needs of customers and increase sales. This involves researching customer feedback, analyzing market trends, and using data to identify areas for improvement.
Overall, Product or Service Improvements services of G2K Marketing Agency can help companies stay competitive and meet the evolving needs of their customers by providing data-driven insights and solutions to enhance their products or services.
Market research and analysis
G2K Marketing Agency can conduct research and analyze market trends to identify areas where product or service improvements can be made.
Customer feedback analysis
The agency can gather and analyze customer feedback to identify areas where customers are experiencing problems or challenges with a company's product or service.
Product or service design
Based on the insights gained from market research and customer feedback, G2K Marketing Agency can work with companies to redesign their product or service to better meet the needs of customers.
Product or service testing
The agency can conduct testing to ensure that the new design of the product or service is effective and meets the needs of customers.
Rollout planning and execution
Once the new product or service design has been tested and refined, G2K Marketing Agency can help companies plan and execute a successful rollout to their customers.
Monitoring and optimization:
After the rollout, G2K Marketing Agency can monitor the performance of the improved product or service and make further refinements to ensure ongoing success.
Community Building
Community building is an important aspect of customer retention and brand loyalty. G2K Marketing Agency offers a range of services to help businesses build a strong and engaged community around their brand.
By implementing these community building strategies, G2K Marketing Agency can help businesses build strong and engaged communities around their brand, which can lead to increased customer loyalty, word-of-mouth referrals, and ultimately, business growth.
Social media management
G2K Marketing Agency can help businesses manage their social media accounts, create engaging content, and interact with their followers to build a strong online community.
Online forums and groups
G2K Marketing Agency can help businesses create and manage online forums and groups where customers can connect with each other and discuss products or services related to the brand.
Events and meetups
G2K Marketing Agency can help businesses organize events and meetups to bring customers together and foster a sense of community around the brand.
Customer advocacy programs
G2K Marketing Agency can help businesses create customer advocacy programs that reward loyal customers for promoting the brand to others.
User-generated content
G2K Marketing Agency can help businesses encourage customers to create and share their own content related to the brand, such as photos, videos, and reviews, which can help build a sense of community around the brand.
Customer Support
G2K Marketing Agency offers various customer support services to help businesses retain their existing customers and build long-term relationships. Some of the key elements of G2K Marketing Agency's customer support services include:
By offering these customer support services, G2K Marketing Agency can help businesses improve customer satisfaction, reduce churn, and build customer loyalty.
Multi-channel support
G2K Marketing Agency provides support across various channels, including phone, email, chat, and social media. This enables customers to reach out to the business through their preferred channel.
Technical support
G2K Marketing Agency offers technical support services to help customers troubleshoot issues related to the product or service they have purchased. The agency has experienced technical support professionals who can help customers resolve their problems quickly.
Self-service support
G2K Marketing Agency also provides self-service support options, such as knowledge bases, FAQs, and online forums. These resources help customers find answers to their questions and resolve their issues without needing to contact customer support.
Personalized support
G2K Marketing Agency offers personalized support services to customers who need more attention or assistance. This includes assigning dedicated account managers or support representatives who can provide one-on-one assistance to customers.
Feedback collection
G2K Marketing Agency helps businesses collect customer feedback to understand their pain points and improve their products or services accordingly. This feedback can be collected through surveys, feedback forms, or social media listening.
Exclusive Offers
Exclusive offers are a type of incentive that a business can use to retain existing customers and attract new ones. G2K Marketing Agency offers exclusive offers as part of its "Keep" stage services in the "Get, Grow, Keep" framework.
Overall, the exclusive offers services offered by G2K Marketing Agency can help businesses increase customer loyalty, drive sales, and achieve long-term success in their respective industries.
Designing customized offers
G2K Marketing Agency works with businesses to design exclusive offers that are tailored to their target audience. These offers may include discounts, loyalty rewards, or other promotions that can help retain existing customers and attract new ones.
Developing a promotional strategy
Once the exclusive offers have been designed, G2K Marketing Agency works with businesses to develop a promotional strategy that will help get the word out to existing and potential customers. This may involve creating targeted social media campaigns, sending out email newsletters, or using other marketing channels to promote the offers.
Measuring effectiveness
G2K Marketing Agency also helps businesses measure the effectiveness of their exclusive offers. This may involve tracking metrics such as customer engagement, sales conversions, and overall revenue generated by the offers. By analyzing these metrics, businesses can refine their offers and promotional strategies to optimize results.
The KPIs we deliver 📈
The "Keep" stage of the "Get, Grow, Keep" framework is all about retaining customers and keeping them engaged with your brand. Here are some key performance indicators (KPIs) that can help you track the success of your efforts in this stage.
Overall, these KPIs can help you monitor the success of your "Keep" stage efforts and identify areas where you can improve your customer retention and engagement strategies.
Customer retention rate
This KPI measures the percentage of customers who continue to do business with you over a specific period. A high retention rate indicates that you are successful in keeping your customers engaged and satisfied with your brand.
Net Promoter Score (NPS)
NPS is a measure of customer loyalty and satisfaction. It asks customers to rate how likely they are to recommend your brand to others. This KPI can help you identify areas where you need to improve your customer experience.
Customer lifetime value (CLV)
CLV is a metric that predicts the total amount of revenue a customer will generate for your business over their lifetime. This KPI is important because it helps you understand the long-term value of your customers and how much you can invest in retaining them.
Repeat purchase rate
This KPI measures the percentage of customers who make a repeat purchase after their initial transaction. A high repeat purchase rate indicates that your customers are satisfied with your products or services and are likely to continue doing business with you.
Engagement metrics
Engagement metrics such as open rates, click-through rates, and social media engagement can help you measure how engaged your customers are with your brand. These metrics can give you insights into the effectiveness of your email marketing campaigns, social media strategy, and other customer engagement efforts.
Customer satisfaction (CSAT) score
CSAT measures how satisfied your customers are with your products, services, or customer service. This KPI can help you identify areas where you need to improve your customer experience and keep your customers engaged and satisfied.
